The female obsession with accessories starts right around the time a young girl is old enough to walk into her mother's closet to play dress up. It shadows her through adolescence and all the firsts that follow; the first day of school, the first date, and the first kiss, memories that are cemented in a woman's mind by what she wore and how she wore it. The truth is women of all ages love to accessorize.

Even history bears this true. Cleopatra loved her gladiator sandals, Marie Antoinette was the first fashionista, and the Mona Lisa may have had a killer smile but surely if DaVinci had revealed more than her face, we would have seen her holding a beautiful Italian handbag.

Yet until now, it's been a challenge to properly organize our treasured accessories and protect them from unwanted damage. That is until three women decided to take matters into their own hands and created Innies™.

The brainchild of professional organizer Mary Astadourian, and her two partners Marcy Miller and Jennifer Dynof, Innies™ was founded on the belief that all accessories, no matter what color, size, style or cost are created equal; and all of them deserve the right to be cared for and protected.

Made of polyester silk charmeuse and scented with organic lavender, Innies™ are luxuriously quilted inserts that can be placed into boots and bags to retain their shape and prevent them from getting ruined in your closet.

At last, Innies™ can provide women with a luxurious and functional solution to the care and preservation of their cherished possessions.